GM Invites Volt Fans to Name First Color and Win a Test Drive!

Oct 22nd 2009
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Take a close look at the Chevy Volt in the photo above. We’ve seen it a number of times already but we’ve never said anything about the color. While it’s predominantly silver, it does have a green (or more specifically emerald) tint in it. According to General Motors spokesman David Darovitz, this will be one of the launch colors for the Volt and, in fact, will be exclusive to the company’s extended-range electric vehicles. Anyone who has ever bought paint, sorted through a box of Crayolas or ordered a car knows that every hue, no matter how subtle, needs a unique name. This Volt color is no different.

GM wants to include Volt fans in the naming process and is running a contest on www.chevroletvoltage.com starting today. Between now and November 4, people can submit their color name suggestions on the site. GM will sort through submissions and pick out three finalists. Between Nov. 16 and Dec. 1 you can then vote for your choice among the finalists. The three finalists will be flown to LA where the winner will be announced on the eve of the LA Auto Show press days. That person will be among the first people in the world outside of GM who actually gets to drive (not just ride along) one of the pre-production Volts. We’ve include a full gallery of high-res Volt images, so jump in to get your creative juices flowing and start submitting your name ideas! Details are after the jump. 

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