The difficult economic environment in the U.S. seems to have ‘forced’ Lexus to take a more aggressive approach on the all-new 2010 RX450h Hybrid SUV’s pricing which at $41,660 for the front-wheel drive (FWD) model and $43,250 for the all-wheel drive (AWD) version, is $460 and $230 respectively cheaper than the outgoing ‘09 RX400h model. Set to arrive at Lexus dealerships in mid-summer, the new RX450h introduces an updated version of Lexus Hybrid Drive, featuring a 3.5-liter V6 Atkinson-cycle engine, lighter electric motors and a smaller and lighter power-control unit.

In terms of fuel economy, this translates to an EPA-estimated 32 mpg city and 28 mpg highway (30 mpg combined) for the front-wheel drive model and 30 mpg city, 28 mpg highway (29 mpg combined) for the AWD, meaning that it achieves 16 to 20 percent better fuel economy than its less powerful predecessor.