The Japanese brand has announced the premiere of the Toyota Auris HSD full hybrid concept at the IAA show in Frankfurt this month. The Toyota Auris HSD is the first introduction of the company’s full hybrid technology to a mainstream model.

The Toyota Auris HSD concept will be joined at the Frankfurt Auto show by the Prius Plug-in Hybrid Concept and the iQ for Sports and iQ Collection cars.

We’ll have more details on the Toyota Auris HSD at the time of its unveiling.